Right now I’m working on a logo design for a client-thanks Katlin! However it doesn’t matter the project, the best (and worse) part is picking the font. There are just so many choices! Inevitably you think you have found the ‘perfect’ one and then you scroll through and find that the fi ligature is atrocious (or some tosh like that). However the bit about the logo design (especially if it’s a type based logo) is you really have to look at the letter relationships closely. Does the tail on the R have too much personality, curling too little or not enough? Do the bowls and counters distract from the word? Is the weight of the fonts equal (if combining more than one)? Are they too heavy to properly portray this company? Yes, too many thoughts to put into words at present, but it’s never as easy as ‘slapping on some words’.